Hopefully by now you're conversant with webinars. If not briefly they are like a seminar - but run on-line. It's like going to a training course - but without the hassles of travel, parking, etc.

These webinars are designed to present key information on business principles to those in a position to implement it. And we provide a follow up service to all attendees to encourage you to actually do something about it. After all, no matter how many courses you attend, your business will stay the same unless you implement some new ideas.

So what do they cover? Well, the sessions arranged so far are given below. Please note that these are NZ times - the seminar is coming from Australia for both countries - so times given in e-mails often refer to EST or EDT - don't be caught out.

Clients who pay an A/P to either of our companies continue to receive this service for free. Beyond that we have a $50 fee - which covers the webinar and a follow-up call - either by Skype or normal phone. (Pay for six months and get an extra month free. Pay for twelve months and get three extra month's free.)

If you want to discuss this further, feel free to contact us. If you want to attend, please e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. . We will send you the registration details when we have received payment (unless you are already on A/P in which case no additional payment is required).

Sustaining a competitive advantage
Thursday, 23rd May 2013
10:30 – 11:30 am

Basically there are three main ways in which you can compete in the marketplace:

• On Price
• By serving a niche market better than anybody else
• On the individuality of your product or service

Which of these is the better long-term strategy? Undoubtedly a lower price than your competitors is an immediate advantage - but will it deliver a continuing competitive edge?

We will show you the consequences of discounting. Not for the faint-hearted.

Differentiating your products from your competitors will provide a much harder to match advantage for your business.

This topic concentrates on how to deliver benefits that exceed those of competing products, by developing a differentiation strategy.

Classifying your customers
Thursday, 20th June 2013
10:30pm – 11:30 am

You may already know that a small proportion of your customers provide the majority of your business income, while a much larger number contribute a lot less.

It's called the 80/20 rule.

Learn how to classify your customers into groups in such a way that you can increase your profits.

Enjoy a better quality of life as your activities become more focused on your A class customers who are both easy to deal with and generate the largest proportion of profits.

And with a better class of customer you can free yourself from those annoying D class customers - the ones who are least pleasant to deal with and/or provide the lowest returns.

We will show you how to do things smarter.