20 (offline) ways to drive traffic to your website

It's one thing to get your website up and running and quite another to get people visiting it. All the tricks you read about generating traffic through subject headings, keywords, reciprocal links arrangements and even paying for a high ranking on search engines are fine û for attracting people already searching online.

The Internet is a great place to do business but you have to make people aware of your "shop" there. Many people still don't know how to search effectively or don't want to go to the bother. That's why, for the success of your ebusiness it pays to promote your website both online and offline. The more exposure your URL receives, the more traffic will come directly to your website.

Following is a list of places you can use to display your URL:

1. Your email, under your signature
   
   
2. Business stationery: business cards, letterhead, fax cover sheet, invoices and statements
   
   
3. Telephone answering machine message
   
   
4. Billboards
   
   
5. Windows and awnings of your premises
   
   
6. Catalogues
   
   
7. Flyers and brochures
   
   
8. Promotional giveaways: matchbooks, key chains, mugs, pens etc
   
   
9. Menus, placemats
   
   
10. T-shirts
    
    
11. Coupons and gift certificates
    
    
12. Yellow pages listing
    
    
13. Press releases
    
    
14. Company car: painted signs and promo plates
    
    
15. Trade association directories and trade journals
    
    
16. Word of mouth
    
    
17. Print magazine and newspaper advertisements
    
    
18. TV and radio ads
    
    
19. Local TV guide
    
    
20. Containers/packaging

On many occasions a website marketing budget can be spent just as effectively using offline methods, such as the ones above, as it can be using online methods.

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Copyright © 2007 RAN ONE Inc

For more information contact your RAN ONE business professionals at
Academy of Business Excellence Limited

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